How ‘Horizontality’ Is Driving M&A in Ad Tech

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek's Outlook 2021: The Year Ahead...

How ‘Horizontality’ Is Driving M&A in Ad Tech

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Luma Partners' Terry Kawaja on staying competitive with Facebook and Google

Terence Kawaja

Adweek

By Ronan Shields

2 hours ago

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic.

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