How period care brands are responding to Florida bill that would restrict sex education
The bill would restrict Florida's public school teachers from educating students about the menstrual cycle before sixth grade.
MikeTyes
Thinx, a period underwear company, hasn’t posted on TikTok or Instagram about the Florida legislation as of this writing, but CEO Meghan Davis shared her thoughts on LinkedIn. Davis cited Thinx’s “State of the Period” study, which found that “the school environment is already a difficult place to have a period, with 70% of students saying ‘the school environment makes them especially self-conscious of their periods.’”
The House bill “up for vote in Florida would not only prohibit instruction about menstruation to students prior to sixth grade, but forbids any discussion whatsoever about periods during the school day. Needless to say, this would be a step backwards,” Davis wrote.
Vaginal health company Stix, which sells DTC products from pregnancy tests to period liners, took to Instagram with a post addressing the pending legislation.
Its caption described what the bill would do, then noted that “sexual education is already subpar, to say the least, in this country and this bill will make it even worse,” and that “even if a student gets their period before 6th grade, they would be prohibited from having a conversation about it.”
August, which sells tampons and pads, posted about the bill on multiple social media platforms.
On Geneva, a messaging app for communities and groups, August is hosting conversations about the bill with its roughly 400 Geneva group members, some of whom are Florida-based, according to August CEO and co-founder Nadya Okamoto.
The conversations on Geneva drive home the idea that “we’re about more than just selling tampons and pads,” according to Okamoto.
