Industry needs to get better at short-form ads, says Film Lions president

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

KickT KickT
Jun 24, 2024 - 21:07
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Industry needs to get better at short-form ads, says Film Lions president

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

by Charlotte Rawlings

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