Investor View: If agencies want to see higher share prices, they should be pushing the case for creative

Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

JaneWalter JaneWalter
Jul 8, 2024 - 21:03
0 93
Investor View: If agencies want to see higher share prices, they should be pushing the case for creative

Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

by Ian Whittaker

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