The six top-performing Euro 2024 ads
As this year’s top-performing Euro ad achieved a perfect 5.9 stars on the System1 platform, 2024 has seen sports advertising take a step up, with humour playing a pivotal role in boosting brands’ relationships with football fans.

As this year’s top-performing Euro ad achieved a perfect 5.9 stars on the System1 platform, 2024 has seen sports advertising take a step up, with humour playing a pivotal role in boosting brands’ relationships with football fans.
by Joseph Arthur

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