Is Your Company Blog Eligible For Google News? via @sejournal, @martinibuster

Google's John Mueller answers if a company blog can be eligible for Google News The post Is Your Company Blog Eligible For Google News? appeared first on Search Engine Journal.

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Dec 19, 2023 - 21:03

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Is Your Company Blog Eligible For Google News? via @sejournal, @martinibuster

Google's John Mueller answers if a company blog can show up in Google News

Google’s John Mueller answered the question of whether company blogs are eligible to show up in Google News.

Google News

Google News can be a tremendous source of readers who are interested in reading the published news and that can serve as the foundation for a steady stream of advertising income.

And while “news” is generally found on news websites, is it possible for a company blog to show up in Google News?

That’s the question someone asked in the recent Google Office Hours for December 2023.

The person asking the question asked:

“Are company-owned blogs eligible to be included in the Google News feed?”

Google’s John Mueller answered:

“I can’t speak directly for Google News, since I work on Search, which is somewhat separate, but looking at their content policies, I don’t see anything specific to company blogs.

If you’re curious if this is an option or not, I’d recommend asking in the News publisher help community. And, if you’re curious whether your pages are already being shown in Google News, I’d check out the performance reports in Search Console.”

Google News Content Policies

Mueller is right that there isn’t anything specific to company blogs in the policies. However, those who are interested in getting into Google News, including a company blog, should take a peek at the content policies because there are recommendations that are useful to know.

Aside from policies about not misleading readers and so on there are other requirements to be aware of regarding the content policies for news websites:

“Clear dates and bylines Information about the authors, publication, and publisher Information about the company or network behind the content Contact information”

But is having that enough for a company blog to get into Google News?

Getting Into Google News

It may be possible to get into Google News by passively publishing news content in a company blog. Google’s publisher center help page says that Google can automatically discover news content.

However, it may be useful to be more proactive by visiting Google’s publisher center where there’s a way to submit a URL for consideration for inclusion into Google News.