Italy’s World Cup qualification failure sparks adspend nosedive
Italy’s World Cup qualification failure sparks adspend nosedive
The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.
The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.
by Arvind Hickman
Italy: suffered shock World Cup qualifier defeat to North Macedonia (Getty Images)
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