Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.

by Arvind Hickman

 Getty ImagesItaly: suffered shock World Cup qualifier defeat to North Macedonia (Getty Images)

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