Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.

Tekef Tekef
Jul 13, 2022 - 21:04
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Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.

by Arvind Hickman

Getty ImagesItaly: suffered shock World Cup qualifier defeat to North Macedonia (Getty Images)

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