ITC unites its operator brands under one umbrella

Luxury travel group ITC has refreshed its brands and united them under one umbrella branding, incorporating feedback from travel agents.

The Chester-based company has revamped the branding for luxury operator Inspiring Travel; nature and responsible tourism specialist Rainbow; small-group and tailormade tour brand Regent; and sporting operator Spectate.

ITC has also updated its dedicated agent toolkit which features the brands’ offers.

The company said “valuable feedback” from agent partners helped develop the new logos and fonts for each brand.

The updated designs have been launched across the company’s websites and feature on new 2023 brochures and marketing materials.

Alexis Sharples, marketing director, said: “This rebrand has allowed us to invest in a multi-channel acquisition marketing strategy and we are excited about the opportunities for 2023.

“Our new branding unites all our brands under the ITC umbrella, offering confidence and security with every booking, whilst visual differentiation for each shows the contrast in holiday styles and wide product range on offer across our portfolio.”

Phil Aird-Mash, chief executive, commented: “Although our brands are individual, we also share a common set of values that you will find right across the group.”

In summer 2022, ITC launched an agent sales team for Inspiring Travel, with 10 travel specialists supporting the trade.