I’ve Done Red Carpet Makeup for 10+ Years: Here, An Easy Tip To Lift The Face
It's timeless.
July 21, 2023 Our editors have independently chosen the products listed on this page. If you purchase something mentioned in this article, we may I’ll never forget my very first eyeshadow palette: Urban Decay’s original Naked1 (which is now, sadly, discontinued). As a middle school tween enamored by YouTube beauty tutorials, I was practically itching to get my hands on the array of earth-toned hues so I could sport golden, “Half Baked” lids in Homeroom. My makeup techniques have (thankfully) become more elevated as I grew older—yet warm, bronzy hues still reign supreme. I mean, just think about the makeup trends that have materialized over the years: “golden hour glam,” “sunkissed skin,” “summer smoky,” and now, “latte makeup.” Warm tones are timeless!
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But unlike my gilded, glitzy shadow, latte makeup appears totally natural—like you’re snatched by the bronze goddess herself. Here’s how to nail the warm, milky glow of the moment. What is latte makeup?
Latte makeup is a look inspired by your favorite coffee shop brew. Think: “Warm, neutral shades reminiscent of coffee, such as browns, beiges, and soft, earthy tones,” describes celebrity makeup artist Elizabeth Seropian.
Like most beauty trends these days, it spawned from TikTok: Creator Rachel Rigler coined the term after feeling inspired by makeup artist Tanielle Jai’s 2018 masterpiece. “It’s warm and bronzy, milky and effortless,” Rigler declares in the now-viral video.
If this sounds similar to the aforementioned “golden hour” makeup of seasons past, well, that’s because it is practically the same—it’s essentially a warm-toned face beat with a gussied up name. “I feel I’ve been doing [latte makeup] for a long time, because those are my favorite shades,” Seropian adds. TikTok didn’t exactly reinvent the wheel here.
But what sets latte makeup apart is the color palette: You’ll only see browns, toffees, beiges, and golds here. Instead of swiping on a peachy blush, you’ll stick to the copper color family. It creates the perfect, natural-looking lift to your cheekbones without looking like you’re wearing too much makeup. Just take a peek below!
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How to nail the look
Grab your latte-like products of choice and follow Seropian’s tutorial below:
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The takeaway
Latte makeup essentially refers to warm, bronzy skin with earth-toned hues. It’s a staple for summertime glam, and you likely already have the products you need in your arsenal already—my original beloved Naked palette is a relic at this point, but a golden glow isn’t going anywhere anytime soon.
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