Jack in the Box brings back former employee Mark Hamill for latest campaign
The fast food chain’s first campaign with a new agency features cultural icon Mark Hamill.
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The comic book tells the origin story of Hamill first getting a job at Jack in the Box. According to the agency, a comic book would be a “timeless, fun way” to present the Hamill narrative for its target audience. The comic book is available on shopjackinthebox.com and DriveThruComics.com.
Along with Hamill, Jack in the Box is also bringing back two fan-favorite menu items—Spicy Chicken and French Toast Sticks. Two accompanying spots, also starring Hamill, were released announcing the return of each item. Along with the main spot, these ads can be seen on Jack in the Box’s YouTube channel.
