Jayda Cheaves Wants to Own the Feminine Hygiene Aisle. Girl Wipes Is How She Plans to Do It.

The 28-year-old mogul behind Waydamin and Jayda Cheaves Beauty just entered a category no one in her lane has touched. She thinks that's exactly the point.

KickT KickT
Jul 6, 2026 - 21:15
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Jayda Cheaves Wants to Own the Feminine Hygiene Aisle. Girl Wipes Is How She Plans to Do It.
The 28-year-old mogul behind Waydamin and Jayda Cheaves Beauty just entered a category no one in her lane has touched. She thinks that's exactly the point.