Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in ‘Bean Song’
It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban's otherwise camera-shy dad, but such is the case with "Bean Song." The new jingle (a triumphant piano...
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"Bean Song" kicks off Bush's rebrand as That Beautiful Bean Co.
That Beautiful Bean Co.
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It’s not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban’s otherwise camera-shy dad, but such is the case with “Bean Song.” The new jingle (a triumphant piano ballad, really) comes courtesy of Bush’s Best, the family-owned company famous for its baked beans.
Leonardo Faierman
Leonardo Faierman is a freelance contributor to Adweek.
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