Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in ‘Bean Song’

It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban's otherwise camera-shy dad, but such is the case with "Bean Song." The new jingle (a triumphant piano...

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Apr 16, 2021 - 09:11
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Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in ‘Bean Song’

The humorous song kicks off a rebrand for family-owned Bush's Best

"Bean Song" kicks off Bush's rebrand as That Beautiful Bean Co. That Beautiful Bean Co.

By Leonardo Faierman

7 hours ago

It’s not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban’s otherwise camera-shy dad, but such is the case with “Bean Song.” The new jingle (a triumphant piano ballad, really) comes courtesy of Bush’s Best, the family-owned company famous for its baked beans.

Leonardo Faierman

Leonardo Faierman is a freelance contributor to Adweek.

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