LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ads.

The video element of the campaign, for example, will highlight scenarios where products are being marketed to the entirely wrong audience.

As per LinkedIn:

“We’ve all been on the receiving end of ad targeting so poorly executed it left us wondering who, exactly, they thought we were. As customers, these failures of targeting are at most a passing annoyance. But for the companies serving ads to the wrong audience? Those missteps cost the B2B sector millions of dollars a year in wasted ad spend.”

With this in mind, the campaign looks to highlight how LinkedIn can help you connect with the right audience, and avoid similar waste.

“LinkedIn Ads has audience targeting capabilities like no other marketing platform. We open the door to over 1 billion users – real human beings sharing from both their professional and personal lives. This means that only on LinkedIn Ads can you confidently target and filter audiences based on industry, company, role, and more.”

An interesting point of note here is that LinkedIn refers to its one billion members as “users”. LinkedIn definitely does not have a billion active users (estimates suggest that LinkedIn has more like 400 million monthly actives), but it often conflates its total sign-ups with usage.

These are not the same thing. A pedantic note, maybe, but a relevant one when discussing its marketing reach.

LinkedIn says that the new campaign will run on digital channels, and will also include still image assets.

It’s a good focus for the company, highlighting the unique potential of its ad tools to reach the right audience.

Whether that’s true for your brand, however, will come down to how you target your ads.

You can read more about LinkedIn’s ad targeting options here.