LinkedIn Launches Video Creation Integration for Adobe Express

LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools.

As you can see in this video, using the new LinkedIn integration, Adobe Express users will be able to create content using Adobe’s templates and AI tools, with specific elements designed for LinkedIn.

As per LinkedIn:

“Whether you’re running a campaign to raise brand awareness, launch a product, or promote an event, you can now go from designing assets in Adobe Express to exporting them to LinkedIn in a matter of minutes.”

LinkedIn says that Express users will have access to “a growing collection of professionally designed, LinkedIn-optimized B2B video templates,” along with various AI-powered editing features.

“Once your ad is ready, simply select “Share to LinkedIn Ads” in Adobe Express. Your video or image asset will automatically appear in your LinkedIn ad account’s media library - formatted, named, and ready to use in a campaign. No downloads. No re-uploads. No broken workflows.”

It could be a handy addition to your LinkedIn workflow, providing expanded tools to build more effective LinkedIn promotions.

And video should definitely be on your radar if you’re looking to maximize your LinkedIn efforts.

LinkedIn says that videos are 20x more likely to be shared in the app, while overall video viewership on the platform is up 36% year-over-year. Video content also generates 1.4x more engagement than other post types. 

So it’s clearly worth considering.

LinkedIn also added custom video templates for Canva back in April, providing more options for creating stand-out video in the app, and with these expanded Adobe options, that gives you a broad range of third-party creation options to tap into LinkedIn’s video shift.

I mean, that stats don’t lie, though I do wonder how much of this is organic video discovery and engagement, versus LinkedIn making more of an effort to highlight video content in-stream. Video posts offer expanded ad potential for the app, so it would make sense that LinkedIn would want more of them, and it has added a dedicated video feed, among other options, to boost video engagement.

Broader engagement trends would suggest that video is increasingly popular overall, and as the TikTok generation moves into the workforce, that would logically extend to LinkedIn as well.

But at the same time, a lot of the videos that I’ve seen on LinkedIn aren’t exactly entertainment-packed.

It doesn’t really matter, I guess, whether artificially inflated or not, more people are watching more video on LinkedIn, and these new options provide additional avenues to creating better LinkedIn video updates.

You can learn more about the LinkedIn add-on for Adobe Express here.