Majestic marketing, Ma'am? Platinum jubilee hits and misses

The build-up to the four-day bonanza had three ingredients that could have made it a total disaster – Andrew, Harry and Meghan. So what happened at the Platinum Jubilee from a marketing perspective?

Astrong Astrong
Jun 6, 2022 - 21:04
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Majestic marketing, Ma'am? Platinum jubilee hits and misses

The build-up to the four-day bonanza had three ingredients that could have made it a total disaster – Andrew, Harry and Meghan. So what happened at the Platinum Jubilee from a marketing perspective?

by James Halliwell

Image of the Queen having tea with Paddington BearPlatinum Jubilee: celebrations include a video of the Queen having tea with Paddington Bear

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