M&C Saatchi Group creates data-driven tool to identify brand desire

Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine.

Tekef Tekef
Mar 24, 2022 - 21:04
0 26
M&C Saatchi Group creates data-driven tool to identify brand desire

Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine.

by Charlotte Rawlings

Sound waves with text saying brand desireM&C Saatchi Group: the Engine leverages the power of eight AIs to unpick what drives brand desire

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Get 30 days free access

Subscribe to Campaign and get your first 30 days free*

Full access to campaignlive.co.uk Quarterly printed magazine Bulletins, podcasts and member-only content, such as School Reports Event discounts 

Pay nothing for your first 30 days. Cancel anytime. Membership starts from £35 per month.*

Subscribe now

Need to activate  your membership?