M&C Saatchi Group creates data-driven tool to identify brand desire

Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine.

Tekef Tekef
Mar 24, 2022 - 21:04
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M&C Saatchi Group creates data-driven tool to identify brand desire

Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine.

by Charlotte Rawlings

Sound waves with text saying brand desireM&C Saatchi Group: the Engine leverages the power of eight AIs to unpick what drives brand desire

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