Marketings

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TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

TAM, SAM & SOM: What Do They Mean & How Do You Calculate...

As a marketer, I often find myself sitting down at my desk with a calculator to...

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TikTok Shares Insights into the Rise of eCommerce in the App

TikTok Shares Insights into the Rise of eCommerce in the...

New insights into how TikTok drives shopping intent.

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Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips

Instagram Explains How Its Algorithm Weighs Time Spent...

Instagram says that it weight watch time for longer clips, as well as completion...

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LinkedIn Rolls Out Comment Impression Counts

LinkedIn Rolls Out Comment Impression Counts

A new metric to measure your LinkedIn presence.

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Report Looks at How TikTok Users Respond to Music in Brand Promotions

Report Looks at How TikTok Users Respond to Music in Brand...

Insights into how TikTok users engage with different music genres in the app.

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Report Looks at How Workers Feel About the Potential Impacts of AI

Report Looks at How Workers Feel About the Potential Impacts...

New insights into how U.S. workers feel about the potential impacts of AI.

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The Oscars 2025: film posters reviewed

The Oscars 2025: film posters reviewed

AML Group creatives go head to head to assess the highs (and lows) of the posters...

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21 agencies receive Living Wage accreditation after School Reports prompt

21 agencies receive Living Wage accreditation after School...

The increase comes a year after Campaign asked agencies if they were accredited...

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The Velux Group picks Accenture Song for global creative account

The Velux Group picks Accenture Song for global creative...

Appointment follows competitive pitch.

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APA launches initiative to bring brands and production companies together

APA launches initiative to bring brands and production...

Move follows APA report, which found some agencies withhold production information...