Marketings

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BBC launches review of £60m media planning and buying account

BBC launches review of £60m media planning and buying account

Havas Media Network has handled the account since 2015.

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How to Create a Stakeholder Map for Seamless Project Tracking

How to Create a Stakeholder Map for Seamless Project Tracking

Six years ago, I led a website content overhaul that nearly derailed when the product...

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I Asked Experts About Improving Keyword Rankings — Here Are Their Tips

I Asked Experts About Improving Keyword Rankings — Here...

I’ve been in content marketing for over a decade, and let me say that it’s never...

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Lead Generation Strategies to Start Attracting Business Leads the Inbound Way

Lead Generation Strategies to Start Attracting Business...

Lead generation is essential for growing any business, but I can’t stand those telemarketing...

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TikTok Saw Significant Growth in In-App Sales in 2024

TikTok Saw Significant Growth in In-App Sales in 2024

TikTok's in-app sales push is gaining traction with U.S. users.

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Meta Provides Insights Into Game Marketing and Evolving Promotional Approaches

Meta Provides Insights Into Game Marketing and Evolving...

New insights into what drives adoption of puzzle games.

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Meta Expands AI Chatbot to Users in Africa and the Middle East

Meta Expands AI Chatbot to Users in Africa and the Middle...

The next stage for Meta's expanding AI ambitions. 

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22 Instagram Post Ideas for More Likes, Comments, Shares and Saves [Infographic]

22 Instagram Post Ideas for More Likes, Comments, Shares...

Some pointers on which posts drive different kinds of IG engagement.

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Grok Adds Voice Mode as Downloads Ramp Up

Grok Adds Voice Mode as Downloads Ramp Up

xAI's latest Grok 3 update is driving early interest.

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UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill

UK newsbrands launch ‘Make it fair’ ad takeover in fightback...

The move coincides with end of government consultation.