Marketings

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Big Brands Are Spending More on Influencer Marketing - Should You Be Doing the Same?

Big Brands Are Spending More on Influencer Marketing -...

New data suggests that influencer marketing is seeing a big boom in 2025.

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TikTok Says In-Stream Shopping Has Increased 120% This Year

TikTok Says In-Stream Shopping Has Increased 120% This...

Will TikTok's commerce push ever truly catch on in the West?

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Meta Adds VR-Based Avatar Achievements to Drive More Interest in its Next-Level Experiences

Meta Adds VR-Based Avatar Achievements to Drive More Interest...

The new quests provide a direct link between Meta social apps and its VR experiences.

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YouTube Offers Expanded Monetization Avenues for Educational Content

YouTube Offers Expanded Monetization Avenues for Educational...

The program enables creators to earn based on educational licensing fees.

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IPG downgrades UK ad market growth to 6.4% in 2025

IPG downgrades UK ad market growth to 6.4% in 2025

IPG Mediabrands Magna Global Ad Forecast lowers growth forecast by two percentage...

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Strong Roots picks Don’t Panic for creative account

Strong Roots picks Don’t Panic for creative account

The appointment follows a four-way competitive pitch.

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Checkatrade picks RCP as creative agency of record

Checkatrade picks RCP as creative agency of record

The trade directory also unveiled a brand refresh.

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Agencies on the Agenda: WPP, Spark Foundry and Ace of Hearts

Agencies on the Agenda: WPP, Spark Foundry and Ace of Hearts

Campaign showcases the three agencies on its radar from the past week.

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Cannes Lions entries rise 'reflecting strong global participation'

Cannes Lions entries rise 'reflecting strong global participation'

Entries from Latin America are up by 16%.