Marketings

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B&Q sends man on mower to deliver DIY rallying cry

B&Q sends man on mower to deliver DIY rallying cry

Leo UK created the work.

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Godiva Advertising Campaigns: Marketing the Art of Gifting

Godiva Advertising Campaigns: Marketing the Art of Gifting

Godiva advertising is one of the most fascinating long-running case studies in branding....

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How Staples Learned to Be a “Baddie” Through Culture Marketing

How Staples Learned to Be a “Baddie” Through Culture Marketing

A frontline employee with a ring light and a TikTok account just did what years...

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Echo Chambers Are the New Attack Surface: How Social Engineering Evolved in 2026

Echo Chambers Are the New Attack Surface: How Social Engineering...

The most significant shift in cybersecurity isn’t a new exploit or zero-day vulnerability....

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Review of the Week: Channel 4 lets the filth flow freely

Review of the Week: Channel 4 lets the filth flow freely

The fountain was made by 4Creative to promote three-part drama series Dirty Business.

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The Brandtech Group appoints Lisa De Bonis as UK chief executive

The Brandtech Group appoints Lisa De Bonis as UK chief...

David Jones’ marketing technology group selects CEOs in the UK, North America and...

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Pitch Update: Estée Lauder, Schweppes, Betway, Vinted, Rustlers, ITV, Cancer Research and more

Pitch Update: Estée Lauder, Schweppes, Betway, Vinted,...

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

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WPP Media and VML drive 8% UK decline for WPP

WPP Media and VML drive 8% UK decline for WPP

'Pressure' on WPP Media and VML drove WPP’s 7.6% decline in net revenues in 2025,...

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Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’

Cindy Rose on new WPP strategy: ‘We don’t want to be a...

CEO can “see a path” back to growth for agency group, which will operate as a single...

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Will AI Take Your Marketing Job? Here’s What Two AI Experts Are Seeing

Will AI Take Your Marketing Job? Here’s What Two AI Experts...

Are you worried AI will replace you? Do you wonder which marketing skills will actually...