Marketings

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The psychological reason brands use the power of association to sell

The psychological reason brands use the power of association...

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating...

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Marketing career path report: What 100+ marketers told us about growth and job security

Marketing career path report: What 100+ marketers told...

When I introduce myself at workshops, I often joke that my marketing career path...

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You are not a doctor

You are not a doctor

The imbalance of knowledge between agencies and clients is very different from that...

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Engagement-Based Algorithms are Causing Social Division - But is There an Alternative?

Engagement-Based Algorithms are Causing Social Division...

Algorithms are designed to exacerbate emotional response - and they increasingly...

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Meta Expands Ad-Free Subscription Option to Users in the UK

Meta Expands Ad-Free Subscription Option to Users in the...

Now British users can pay a monthly fee to remove ads on Facebook and Instagram.

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Snapchat Announces Paid Storage Expansion for Memories

Snapchat Announces Paid Storage Expansion for Memories

You'll now be able to keep all o your old Snaps, for a price.

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Threads is On Track to Exceed X in Active Usage

Threads is On Track to Exceed X in Active Usage

The latest usage data suggests that Threads will soon overtake X in total users.

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Threads Invites Creators to Join its New Communities Element

Threads Invites Creators to Join its New Communities Element

Threads is looking to spark more topical engagement with dedicated community discussions.

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OpenAI launches first major campaign for ChatGPT

OpenAI launches first major campaign for ChatGPT

Campaign was shot on 35mm film and created in-house in partnership with creative...

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Do project briefs breed creativity?

Do project briefs breed creativity?

Following a feature on project versus retained clients, Campaign asks adland if...