Marketings
Snapchat+ Reaches 11M Paying Subscribers
Among the latest wave of paid subscription features from social media platforms, Snapchat+...
Meta Explores Celebrity-Voiced AI Chatbots
The company’s celebrity-faced bots didn’t work, but maybe this will be different?
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The Psychology of Sharing: Emotions Content Must Evoke...
Viral content often evokes a specific emotion like joy, anticipation or fear, per...
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Assessing the Electricity Requirements of AI Development...
Microsoft's use of electricity has doubled since embarking on its AI push, per Visual...
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Suzuki owners keep new Swift undercover in first TMW campaign
It's the first ad by TMW since the agency was appointed by Suzuki earlier this year.
Samsung sees spike in sales with Olympics sponsored winners’...
With social media amplification of the “victory selfies” on the podium, the phone...
Pets at Home UK shortlists three agencies in £19m media...
Review is being supported by the Aperto Partnership.
Clare Peters resurfaces with new role at Omnicom
Channel 4’s former head of client and comms strategy returns to Omnicom.
iProspect hires global MD and client president
The Dentsu-owned media agency said the appointments strengthen its leadership team.
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How Each Generation Shops in 2024 [New Data from Our State...
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers,...
