Marketings

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WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'

WPP Open unveils AI Agent Hub to make 'agency expertise...

Hub launches with four 'Super Agents'.

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The Green Layer: Laminated Steel’s Role in Clean Energy

The Green Layer: Laminated Steel’s Role in Clean Energy

The Global Laminated Steel Market was valued at USD 1.64 billion in 2024 and is...

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Former MullenLowe UK CSO Ben Shaw moves to MSQ agency

Former MullenLowe UK CSO Ben Shaw moves to MSQ agency

Shaw left MullenLowe UK in October last year ahead of Omnicom's acquisition of Interpublic...

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The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron

The rise of in-house creative teams and why ‘client collaboration’...

Agencies should feel like an extension of the client team, not a service provider wheeled...

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The best AI visibility tools that actually improve lead quality

The best AI visibility tools that actually improve lead...

Search has changed faster than most teams have adapted. For years, visibility meant...

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Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert

Forget Follower Count: What Actually Drives Sales, According...

If you're starting off the year with a bunch of execs demanding explosive growth...

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TikTok Takes More Action to Protect Shoppers from Fraud

TikTok Takes More Action to Protect Shoppers from Fraud

TikTok's looking to enhance trust in its in-stream shopping options.

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Chinese Officials Weigh US TikTok Proposal

Chinese Officials Weigh US TikTok Proposal

TikTok's not definitely safe in the U.S. just yet.

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ITV injects 'swagger' into branding with time-jumping campaign

ITV injects 'swagger' into branding with time-jumping campaign

Campaign speaks to Tom Houser, executive creative director at ITV Creative, and...