Marketings

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YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes

YouTube Expands ‘Hype’ Program, Provides Advice Ahead of...

YouTube’s crowd-sourced Hype program is being extended to more regions.

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TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

TikTok Now Displays Reviews for Certain Location-Tagged...

Another step towards expanded business listings in the app?

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X Launches Updated Post Analytics Display

X Launches Updated Post Analytics Display

X continues to refine its analytics options (for Premium subscribers).

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Creatives, it's time to swim back up the river

Creatives, it's time to swim back up the river

With AI, automation and in-housing eroding execution revenues, it’s time for creative...

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Network Rail reviews £23m creative agency roster

Network Rail reviews £23m creative agency roster

The roster will be narrowed down to eight agencies by November.

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Google faces £5bn UK lawsuit for dominating search and ‘overcharging’ advertisers

Google faces £5bn UK lawsuit for dominating search and...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to...

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Will the HFSS ban kill Christmas ads?

Will the HFSS ban kill Christmas ads?

Adland leaders address the impact of impending rules on ads featuring unhealthy...

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Iams develops AI video tool to persuade loved ones into pet ownership

Iams develops AI video tool to persuade loved ones into...

Campaign was created in collaboration with Adam & Eve/DDB.

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RAG AI: Breaking Down Data Silos to Reveal Unified Insights

RAG AI: Breaking Down Data Silos to Reveal Unified Insights

If you were to conduct a survey asking workers what is the most important asset...

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Heineken Marketing Campaign Spotlight: Strategy & Standout Ads

Heineken Marketing Campaign Spotlight: Strategy & Standout...

Iconic green bottle and red star logo… Sold in 190+ countries with a strong premium...