Marketings

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12 Benefits of Content Marketing [+ Examples]

12 Benefits of Content Marketing [+ Examples]

As a seasoned content marketer, I can assure you that content marketing has vast...

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Turkey of the Week: Coca-Cola’s AI Christmas spots are a ghost of Christmas past

Turkey of the Week: Coca-Cola’s AI Christmas spots are...

Coca-Cola worked with AI studios Secret Level, Silverside AI and The Wild Card to...

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Diary of a Young Creative: A week in the life of a librarian (read: larcenist)

Diary of a Young Creative: A week in the life of a librarian...

Musing on life as a mosaic of moments stolen, with guest appearances from Virginia...

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Aldi spoofs Waitrose's whodunnit mystery in social film

Aldi spoofs Waitrose's whodunnit mystery in social film

The social ad was created by McCann.

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Dark Arts Coffee embraces ‘joyful nihilism’ in campaign spotlighting revamped packaging

Dark Arts Coffee embraces ‘joyful nihilism’ in campaign...

The work was created by Not Wieden & Kennedy.

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Iams oversized dog balloon gets 'stuck' to raise awareness of overweight pets

Iams oversized dog balloon gets 'stuck' to raise awareness...

The campaign was created by Adam & Eve/DDB.

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3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]

3 Holiday Shopping Trends Brands Should Expect & How to...

The holidays are pretty much here, and my head is still spinning from how fast 2024...

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Top 6 Social Media Marketing Challenges in 2024, According...

I’m not sure which social platform is winning the algorithmic gymnastics competition...

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The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

The Top Goals of Marketing Managers & Leaders in 2025 [New...

To effectively lead a marketing team, you have to know what you’re working towards....

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Mother hires Paul Hutchison to develop media offering

Mother hires Paul Hutchison to develop media offering

Creative agency moves into the media space.