Marketings

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Knorr tests demand for ‘Supercube’ with influencer-led campaign

Knorr tests demand for ‘Supercube’ with influencer-led...

Teams across Weber Shandwick in Germany, Sweden and the UK developed the work.

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WPP partners with Google Cloud to power up generative AI-driven marketing

WPP partners with Google Cloud to power up generative AI-driven...

The move will see the holding company integrate Google’s Gemini into its marketing...

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Frontline19 campaign spotlights how NHS workers are ‘sicker than patients’

Frontline19 campaign spotlights how NHS workers are ‘sicker...

The work was created by Adam & Eve/DDB.

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Sir Martin Sorrell says ID5 can be the 'winning formula' to a cookie-less future

Sir Martin Sorrell says ID5 can be the 'winning formula'...

The S4S Ventures co-founder is the latest to invest in ID5, alongside information...

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Is there a future for the brand mascot?

Is there a future for the brand mascot?

From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used...

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2 Ways to Take Back the Power in Your Business: Part 2

2 Ways to Take Back the Power in Your Business: Part 2

Discover how to reclaim control of your business with insightful strategies to navigate...

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Maximizing Your Brand’s Reach: Leveraging Influencers in Marketing in 2024

Maximizing Your Brand’s Reach: Leveraging Influencers in...

Why are influencers in marketing a critical pivot for brands aiming to break through...

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Learn from My Mistakes: 7 Digital Course Pitfalls to Skip

Learn from My Mistakes: 7 Digital Course Pitfalls to Skip

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

9 Advertising Trends to Watch in 2024 [New Data + Expert...

Advertising is an ever-changing beast — with those on ad and marketing teams working...

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The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

The Psychology of Short-Form Content: Why We Love Bite-Sized...

Let me tell you the most challenging part of my job. Often, I will delete TikTok...