Marketings

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Should brands ‘stay out of politics’? Not if you’re Ben & Jerry’s

Should brands ‘stay out of politics’? Not if you’re Ben...

Richard Edelman warned brands to stay out of politics, stating it is divisive, dangerous...

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Mars Wrigley refreshes gum brands with quirky 'Chew good' platform

Mars Wrigley refreshes gum brands with quirky 'Chew good'...

The work was created by Omnicom and Energy BBDO.

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Costa Coffee launches hot milkshakes at ‘The unbelieva-bar’ pop-up

Costa Coffee launches hot milkshakes at ‘The unbelieva-bar’...

The Circle Agency created the experience.

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Freemans shops for agency to handle £25m media account

Freemans shops for agency to handle £25m media account

Brand says cutting physical catalogue allowed it to bump up media budget.

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Consent Management Platforms: An Overview for Agencies

Consent Management Platforms: An Overview for Agencies

There’s a really interesting website where you can see the fines being dished out...

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Florence by Mills: Millie Bobby Brown Unveils Her Fashion Line

Florence by Mills: Millie Bobby Brown Unveils Her Fashion...

Millie Bobby Brown is set to debut her exclusive fashion line under her self-named...

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Last chance to enter Campaign Media Awards 2024

Last chance to enter Campaign Media Awards 2024

The awards ceremony will take place on 18 April.

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AA/WARC: UK adspend increases 15.9% in Q3 as performance channels drive growth

AA/WARC: UK adspend increases 15.9% in Q3 as performance...

The UK ad industry continues to outperform the wider economy, propelled by a 156%...

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Netflix phases out Basic tier as ad options come up trumps

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top...

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How agencies can boost their share prices

How agencies can boost their share prices

Focusing on creative may be the best way for agencies to see a higher stock-market...