Marketings

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Unpopular Opinion: WHY AI Could Make You Look Like a Bad Marketer in 2024

Unpopular Opinion: WHY AI Could Make You Look Like a Bad...

Navigate the 2024 digital marketing sea cautiously, avoiding the allure of over-reliance...

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GA4 360 Explained: Analytics 360 Vs. GA4 Standard

GA4 360 Explained: Analytics 360 Vs. GA4 Standard

These days, it’s not unusual for organizations to operate on a “freemium”-type business...

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Marketing Strategies for Tech Companies: Guide to Digital Success 

Marketing Strategies for Tech Companies: Guide to Digital...

Home truth: Tech companies, face high stakes in a competitive market where grabbing...

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Decoding White-label Products: The Ultimate Guide to Building a Brand and Sales Tips for Success

Decoding White-label Products: The Ultimate Guide to Building...

You’ve likely come across the concept of white-label and white-label products, but...

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55 Office Costume Ideas for Marketing Nerds & Tech Geeks

55 Office Costume Ideas for Marketing Nerds & Tech Geeks

How many days of the year are you encouraged to dress and goof around at work? Probably...

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18 Top Marketing Attribution Software Tools for 2024

18 Top Marketing Attribution Software Tools for 2024

Determining which of your marketing efforts are driving conversions and sales can...

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How to Use the P.S. in Email

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct...

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M&S Christmas sales up 8% despite festive ad complaints

M&S Christmas sales up 8% despite festive ad complaints

Chief executive said vision is to be the ‘most trusted retailer’.

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M&C Saatchi Performance makes key global appointments

M&C Saatchi Performance makes key global appointments

Two of the global promotions are based in the UK.

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Samuel Day joins Direct Line Group as interim CMO

Samuel Day joins Direct Line Group as interim CMO

He will be responsible for the insurer's data-led marketing innovation.