Marketings

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

AI in 2024: A Digital Marketer’s Guide to Benefits and...

More and more AI tools are cropping up with the promise of making your job easier....

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Top UI/UX Trends for Medical Device Design

Top UI/UX Trends for Medical Device Design

Medical equipment companies are experiencing a significant paradigm change. Medical...

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Frasers Group Acquires Matches Fashion for £52 Million

Frasers Group Acquires Matches Fashion for £52 Million

Mike Ashley Frasers Group has expanded its portfolio by acquiring luxury clothing...

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11 Artificial Intelligence Examples from Real Brands in 2023

11 Artificial Intelligence Examples from Real Brands in...

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a...

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Long Tail in Marketing: Apply That Ish to Content Strategy

Long Tail in Marketing: Apply That Ish to Content Strategy

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just...

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Bad Marketing Advice in Action (and What We Can Learn)

Bad Marketing Advice in Action (and What We Can Learn)

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning...

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Fold7 wins St Tropez creative account

Fold7 wins St Tropez creative account

Agency already works for parent company PZ Cussons on its brands Imperial Leather,...

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Uncommon and British Airways release ‘A British original’ Christmas edition

Uncommon and British Airways release ‘A British original’...

The contextual art direction explores relatable moments people experience during...

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Pitch Update: Suzuki, Giffgaff, St Tropez, Molson Coors, Hargreaves Lansdown and more

Pitch Update: Suzuki, Giffgaff, St Tropez, Molson Coors,...

Campaign rounds up the latest pitches, reviews and account wins.

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EMEA new-biz spotlight: Media activity swells as WPP lands biggest reviews

EMEA new-biz spotlight: Media activity swells as WPP lands...

Independent shops win big in the UK but level of activity drops.