Marketings

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Why Brands Should Embrace Sustainability Discourse, Regardless of Credentials

Why Brands Should Embrace Sustainability Discourse, Regardless...

In today’s consumer landscape, where values play a more significant role than ever...

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Coach Influences Pop Culture Appeal Through Collaboration with Lil Nas X

Coach Influences Pop Culture Appeal Through Collaboration...

In a strategic move melding luxury fashion with pop culture, Coach has announced...

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Moscot Opens Fourth London Store on Marylebone High Street

Moscot Opens Fourth London Store on Marylebone High Street

Moscot, the renowned heritage eyewear brand from the United States, has expanded...

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How to Collaborate with Brands as a Content Creator [Expert Tips]

How to Collaborate with Brands as a Content Creator [Expert...

Welcome to The Creative, a series that gives content creators actionable advice...

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Lead Generation Content: Top Types to Use in 2023 [Data...

Experimenting with your lead generation content is crucial to build a strong content...

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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Attention Spans are Shrinking, but Long-form Content Still...

Discover the lasting impact of long-form content in digital marketing, challenging...

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Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Analysts: Warner Bros. Discovery and Paramount Global merger...

Combining the two media conglomerates’ streaming assets would create a scaled entity...

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Great British Bake Off premiere was Channel 4’s top streamed episode of 2023

Great British Bake Off premiere was Channel 4’s top streamed...

Overall Channel 4's streaming in 2023 saw a 24% uptick in viewership compared to...

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Crisis uses homeless people’s words in OOH Christmas campaign

Crisis uses homeless people’s words in OOH Christmas campaign

Charity wants to demonstrate the tough realities of sleeping rough.

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BBC reminds people it’s ‘Not just telly’ this Christmas

BBC reminds people it’s ‘Not just telly’ this Christmas

The campaign was made by BBC Creative.