Marketings

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11 A/B Testing Examples From Real Businesses

11 A/B Testing Examples From Real Businesses

Whether you're looking to increase revenue, sign-ups, social shares, or engagement,...

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The 12 Best Social Media Analytics Tools for Marketers in 2023

The 12 Best Social Media Analytics Tools for Marketers...

These days, businesses across every industry are investing in social media marketing....

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The Content Aggregator Guide for 2023

The Content Aggregator Guide for 2023

Those who know me, know that I have a healthy obsession with travel, and so, I often...

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How to Identify Bad Data When Conducting Market Research

How to Identify Bad Data When Conducting Market Research

Market research is a critical tool for businesses to gain insights into the competitive...

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Sainsbury's picks New Commercial Arts for ad account

Sainsbury's picks New Commercial Arts for ad account

The pitch process was run in-house.

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Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’

Publicis Groupe CEO Arthur Sadoun: ‘Our transformation...

EXCLUSIVE: Sadoun talks through the holding company’s strong Q1 2023 results and...

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Pitch Update: Beko, Monzo, Sky, Hardys, Petplan and more

Pitch Update: Beko, Monzo, Sky, Hardys, Petplan and more

Campaign rounds up the latest pitch news.

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AI paints two futures - climate action or not - for WWF exhibition

AI paints two futures - climate action or not - for WWF...

The series of 20 Romanticism-style paintings use artificial intelligence to imagine...

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'Brands forget what they’re for': agencies react to latest IPA Bellwether report

'Brands forget what they’re for': agencies react to latest...

Agency leads highlighted a spike in sales promotions and the need for long-term...

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Top 5 Security Issues for Marketing Professionals

Top 5 Security Issues for Marketing Professionals

View the top 5 security issues for marketing professionals and ways to avoid them....