Marketings

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Mind the (Gen Z language) gap

Mind the (Gen Z language) gap

Brands should always be wary of trying too hard when it comes to talking to a younger...

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Cadbury fills up tank with generosity in spot by VCCP

Cadbury fills up tank with generosity in spot by VCCP

The campaign is part of the brand’s ‘Generosity’ platform.

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Boots partners Love Island for third consecutive series

Boots partners Love Island for third consecutive series

The 2023 winter series debuts on 16 January, with Maya Jama as host.

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Media chiefs predict quick industry recovery from recession

Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient...

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Ocean Outdoor names Phil Hall as UK chief executive

Ocean Outdoor names Phil Hall as UK chief executive

Move is part of a wider restructure of the group.

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15 Call To Action Examples (and How to Write the Perfect CTA)

15 Call To Action Examples (and How to Write the Perfect...

A call to action (CTA) is an essential element of any advertising campaign, and...

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How Recession News has Impacted Consumer Spending [Data]

How Recession News has Impacted Consumer Spending [Data]

If you've watched the news recently, it seems that the possibility of a recession...

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11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

11 Twitter Alternatives Marketers Can Consider [Data +...

Twitter has been going through many changes over the last few months, prompting...

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What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]

What Marketing Leaders Think About Quiet Quitting [Executive...

Back in September, we covered quiet quitting: Specifically, what it is, how the...

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5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023

5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy...

To get the most out of LinkedIn in 2023, you need to understand the key pillars...