Marketings

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Saatchi & Saatchi hires trio of creative directors

Saatchi & Saatchi hires trio of creative directors

Each of the new creatives will be joining one of the shop’s three squads.

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UK wins six gold trophies at Epica Awards 2022

UK wins six gold trophies at Epica Awards 2022

There were no grands prix for the UK.

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Government delays HFSS ad bans until after next general election

Government delays HFSS ad bans until after next general...

It is the second time that planned restrictions on junk food ads before 9pm have...

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Google names UK and Ireland managing director

Google names UK and Ireland managing director

Debbie Weinstein to begin the role in March 2023.

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Introducing Content People, A Podcast About Creative Leadership

Introducing Content People, A Podcast About Creative Leadership

Get ready for a limited-series Brafton podcast called Content People. We're exploring...

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Brand Archetypes: What They Are & Why They Matter

Brand Archetypes: What They Are & Why They Matter

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies...

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The Importance Of Brand Awareness

The Importance Of Brand Awareness

Wondering what brings a certain brand to mind when someone asks you about a particular...

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How Is TikTok Challenging the Google–Meta Advertising Duopoly?

How Is TikTok Challenging the Google–Meta Advertising Duopoly?

Until recently, there were two universal truths surrounding digital advertising....

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SEO Outreach vs Digital PR: Which One Is Best?

SEO Outreach vs Digital PR: Which One Is Best?

One of the best ways to give your business a boost in search engine rankings is...

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What is the Best B2B Lead Generation Company?

What is the Best B2B Lead Generation Company?

Lead generation is a crucial tactic to ensuring that your business is constantly...