Marketings

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YouTube Festival: ‘Bothism’ can deliver ‘12% incremental reach’ on TV plans

YouTube Festival: ‘Bothism’ can deliver ‘12% incremental...

Industry leaders talk up benefits in YouTube upfronts event heavy on endorsements,...

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TikTok Advertising: Is it Right for Your Business? 3 Pillars of Success

TikTok Advertising: Is it Right for Your Business? 3 Pillars...

Source / Solen Feyissa on Unplash TikTok has insane potential for businesses, but...

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Sky bids to tackle physical and digital clutter via Sky Glass TV

Sky bids to tackle physical and digital clutter via Sky...

The TV set brings several streaming apps together in a single interface.

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How To Write Email Copy That Works

How To Write Email Copy That Works

Here’s the thing about email marketing: Nobody cares what you have to say. Case...

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Step-by-step guide to building an MVP for your app

Step-by-step guide to building an MVP for your app

If you are busy adding new features to your app, it may not be the best path for...

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The Romans hires ex Man Utd and ITV marketing exec to lead new sports and entertainment arm

The Romans hires ex Man Utd and ITV marketing exec to lead...

Former Man Utd and ITV marketing exec Charlie Brown will lead new division at Mother-owned...

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Campaign podcast: Can Channel 4 be saved from privatisation?

Campaign podcast: Can Channel 4 be saved from privatisation?

Campaign's Simon Gwynn, Arvind Hickman and Fayola Douglas discuss the latest ads...

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6 Analytical Skills Marketers Need and How to Improve Them

6 Analytical Skills Marketers Need and How to Improve Them

If you've ever tried to solve a Rubix Cube, you've put your analytical skills to...

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UM hires former Havas Media MD in senior role

UM hires former Havas Media MD in senior role

Natasha Murray joins as chief client officer.

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Schuh AR game encourages consumers back to the high street

Schuh AR game encourages consumers back to the high street

Gameplay will require exploring real-world surroundings.