Marketings

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Dettol looks beyond hygiene in new brand campaign

Dettol looks beyond hygiene in new brand campaign

Dettol claims its new global slogan reflects the powerful human instinct to protect...

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5 Ways to Build a Positive Brand Association [+ Examples]

5 Ways to Build a Positive Brand Association [+ Examples]

Whoever said "All publicity is good publicity" lied. The only truth in it is that...

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11 Effective Marketing Strategies and Tips for Black-Owned Businesses

11 Effective Marketing Strategies and Tips for Black-Owned...

Welcome to Breaking the Blueprint — a new blog series that dives into the unique...

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Brand Film Awards EMEA 2021: winners revealed

Brand Film Awards EMEA 2021: winners revealed

Who took home Agency and Production Company of the Year?

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Ogilvy Experience hires Kaleeta McDade as global executive creative director

Ogilvy Experience hires Kaleeta McDade as global executive...

McDade joined Deloitte Digital in 2015.

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How Engine Creative helped QPR put a virtual version of late football prodigy Kyan Prince into Fifa 21

How Engine Creative helped QPR put a virtual version of...

Kiyan Prince – a Queens Park Rangers youth team player who was stabbed to death...

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$123 Billion Next-Generation Display Materials Market Primed for Growth

$123 Billion Next-Generation Display Materials Market Primed...

The thin-film-transistor liquid-crystal displays (TFT-LCDs) market expanded alongside...

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IPG’s Jed Hallam leads new industry forum for working class adlanders

IPG’s Jed Hallam leads new industry forum for working class...

Group aims to share success stories and reduce barriers to entry.

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Adidas and Nike Chinese sales plummet following boycotts over Xinjiang stance

Adidas and Nike Chinese sales plummet following boycotts...

Both brands reported falling sales on China’s ecommerce channel, Tmall, in April.

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FA bids to ignite grassroots participation with England Football brand identity

FA bids to ignite grassroots participation with England...

The new brand aims to talk directly to consumers.