McDonald's "Raise your arches" is "most liked" Cannes Film Lions winner

More marketers are making people laugh again, according to System1 Group's creative effectiveness platform.

JimMin JimMin
Jun 28, 2023 - 21:04
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McDonald's "Raise your arches" is "most liked" Cannes Film Lions winner

More marketers are making people laugh again, according to System1 Group's creative effectiveness platform.

by Coral Cripps

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