Media Spotlight: ‘Lego's joyful focus’

In this instalment of Media Spotlight, our new feature that showcases the best media thinking, we hear from Initiative about how it helped adults to fall in love with Lego once again.

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Apr 13, 2022 - 21:04
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Media Spotlight: ‘Lego's joyful focus’

In this instalment of Media Spotlight, our new feature that showcases the best media thinking, we hear from Initiative about how it helped adults to fall in love with Lego once again.

by Arvind Hickman

Initiative ran a campaign with Lego to inspire calm and joyful moments with the coloured blocksMedia Spotlight: Initiative ran a campaign with Lego to inspire calm and joyful moments with the coloured blocks

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