Most consumers plan at least two holidays in 2023, says Advantage

The majority of consumers plan to take at least two holidays in 2023 despite economic pressures, according to the Advantage Travel Partnership.

The consortium said its research also highlighted that consumers are prioritising holiday spend over takeaways, eating out and socialising with friends.

Tenerife, Majorca, Alicante, Lanzarote and Antalya were the five most-popular destinations selected by the 2,000 UK adults who completed the survey.

Sun and beach was the most-popular type of holiday with almost half of respondents stating they plan to book a beach destination this summer. City breaks also featured heavily, with one in five saying they would book an adventure break this year.

The research also revealed new holiday trends among a younger demographic with respondents aged between 18–34 prioritising adventure, wellness and escorted tours over sun and beach trips.

Advantage chief executive Julia Lo Bue-Said said: “It is interesting to see from our survey that consumers are looking to take at least two holidays this year despite the economic climate.

“This shows that holidays really are a necessity; something people feel they deserve and are opting to cut back in other areas to ensure they can still go away.

“The data shows that Brits are keen to get out and explore and be more adventurous with their holiday choices. Our travel agent members are seeing strong bookings for this summer, and beyond which is a positive sign that the industry has bounced back.”

In a separate survey, travel agents reported an increase in new customers as British travellers seek help in customising and planning their trips. Ninety-six per cent of Advantage’s members reported an increase in customers, with 52% aged between 45-54 and 20% aged between 35-44.