Omni Names Former Accor Exec Doane CCO

Omni Hotels & Resorts has appointed former Accor Group executive Jeff Doane as its new chief commercial officer. He will oversee the company's commercial strategy in the U.S. and Canada as the brand pursues a five-year, $1.5 billion brand...

Omni Names Former Accor Exec Doane CCO
Jeff Doane is Omni's New chief commercial officerJeff Doane is Omni's New chief commercial officer

Omni Hotels & Resorts has appointed former Accor Group executive Jeff Doane its new chief commercial officer, effective immediately, the hotel company announced Tuesday. 

As chief commercial officer, Doane reports to Omni president Kurt Alexander and oversees the Omni's "integrated commercial strategy" across the United States and Canada, the hotel company said in a statement.

Doane joins Omni following his tenure at Accor, where he served as chief commercial officer of North and Central America, and senior vice president of sales and marketing. According to his LinkedIn, Doane took an "executive pause" in April from his role as chief commercial officer with Accor until joining Omni in January.

Omni's latest appointment pairs with the company's plans to "refresh" its brand—a plan which Omni has committed $1.5 billion to over the next five years. Omni announced its brand revamp in September alongside the appointment of former Four Seasons Hotels & Resorts executive Vince Parrotta as Omni's first chief operating officer. Omni also announced plans to restructure its loyalty program in 2024.