P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.

P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.

by Robert Sawatzky

Marc Pritchard

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