Posts
80% of Our AI Search Traffic Goes to Our Homepage, Product...
To answer this question, I looked at the referral traffic from AI Search using Ahrefs...
Content Marketing Analytics, Without the Fluff
But marketers have learned something important along the way: don’t try to measure...
Does AI Search Traffic Convert Better Than Traditional...
The terminology in this industry is evolving. I’m defining AI search as search that...
Amex GBT Hires Google's Power as SME Leader
Amex GBT has hired former Google exec Becky Power as a leader in its division for...
The Breakthrough in Early Cancer Detection: Multi-Cancer...
Cancer remains a leading cause of death globally, and early detection is the key...
Recipe Intent Keywords Are Triggering Google AI Overviews...
Google AI Overviews is surfacing AI-generated search results for queries with recipe...
OpenAI Rolls Out Update To ChatGPT Search via @sejournal,...
OpenAI quietly updated ChatGPT search to improve its ability to understand user...
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond...
Facing economic uncertainty and technological disruption, CMOs need to recalibrate...
How To Weed Out Less Qualified Audiences From Your PPC...
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen...
Google Adds AI Mode Traffic To Search Console Reports via...
Google updates documents to show that it now includes AI Mode traffic in Search...
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