Powerade removes Ja Morant content from website and social media
Ja Morant was set to appear in a March Madness campaign for the brand, which announced an endorsement deal with him last week hours before allegations were reported about bad behavior.
AbJimroe
Videos featuring NBA star Ja Morant have been removed from the Powerade website and its social channels after a cascade of disciplinary issues came to light soon after a new endorsement deal between the athlete and the Coca-Cola-owned sports drink brand was announced.
Morant was suspended from the Memphis Grizzlies after his own Instagram video showed him brandishing a gun at a Colorado nightclub on March 4. It was not the only time the team had had issues with Morant’s off-the-court behavior, according to reports this week.
The Powerade deal was announced on March 1 and described as part of the brand’s biggest campaign ever. The same day, an investigative piece in the Washington Post detailed incidents in which Morant allegedly hit a teenager following a scrum at a basketball game at Morant’s home and allegedly threatened a security guard at a mall parking lot in Memphis, the newspaper reported, citing police records. Morant was not charged in either of those incidents.
