Revealed: why UK media buying is behind the shift to digital

UK media agencies seem to be hooked on spending on traditional media, based on analysis of Campaign’s School Reports data. Industry leaders insist shops are making the right decisions for clients – and that the shift to digital is...

BigThink BigThink
Aug 6, 2024 - 21:04
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Revealed: why UK media buying is behind the shift to digital

UK media agencies seem to be hooked on spending on traditional media, based on analysis of Campaign’s School Reports data. Industry leaders insist shops are making the right decisions for clients – and that the shift to digital is happening.

by Ian Darby

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