Riviera Travel kickstarts 40th anniversary celebrations with TV ad campaign

Riviera Travel is kickstarting its 40th anniversary celebrations with the launch of a television advert campaign.

Through the campaign, the operator, which will reach the milestone in March 2024, aims to promote its river cruise and escorted tour products through both is trade-specific and consumer platforms.

Two TV adverts have been produced to run alongside the campaign, one focusing on Riviera Travel’s full product portfolio and the other solely on river cruises.

More: Riviera Travel offers free cabin upgrades on 2024 sailings

The TV adverts, which are voiced by actor Iain Glen, will run on ITV, Channel 4, Channel 5 and Sky TV, while radio adverts will be played on Classic FM and LBC.

Marketing director Sarah Fowler said: “With excitement building to our big anniversary, this is the perfect time to launch an integrated campaign that puts the spotlight on the eye-catching array of holiday options we offer, and encourages guests to join us in 2024 for what will be a fantastic year of celebration.

“We’ll be working closely alongside the trade to help maximise all our activities and want to thank agents for the support we’re already receiving.

“Riviera has enjoyed a fantastic four decades and we’ll ensure there’s plenty more initiatives lined up as we edge closer to March 2024.

“We couldn’t have achieved the success we have had without our partners and can’t wait to celebrate with them and our guests next year.”