Samsung M’sia launches a new line of AI-powered TVs, here’s how they enhance user experience

In recent years, Artificial Intelligence (AI) seems to be the up-and-coming thing that everybody can’t stop talking about. It’s in our phones, our computers, and now even televisions and sound systems.

That’s right, we have AI-powered television screens and soundbars now, found in Samsung’s new line of Neo QLED 4K, Neo QLED 8K, OLED TV, and Music Frame that just released in Malaysia today. 

Designed to transform the home entertainment experience, the performance of these electronics are upgraded with advanced processors that offer a range of AI-driven solutions.

Harnessing AI to enrich the viewing experience

Out of the three television screens, the one that stands out the most is the Neo QLED 8K (price starts from RM24,999). 

Currently, the Neo QLED 8K is available in two models (QN800D and QN900D) that are offered in 75-inch and 85-inch screens. 

The company defines it as offering lifelike picture quality and premium audio technology. It uses Samsung’s fastest and most robust AI engine to date, called the NQ8 AI Gen3 processor.   

Part of this is due to its on-device AI engine, the Neural Processing Unit (NPU), that delivers twice the speed of its predecessor with an eightfold increase (from 64 to 512) in neural networks. 

What this means is that the AI engine can simultaneously process a large amount of pictures and sounds at one go. Together with the AI Motion Enhancer Pro and the Real Depth Enhancer Pro, you’ll see clearer details and more naturalness on screen. 

Besides that, it boasts Samsung’s newest innovation called the Active Voice Amplifier (AVA) Pro Function. It acts as an AI dialogue booster that utilises deep-learning technology to enhance dialogue and voices on screen. 

By extracting voices from mixed audio, the AVA Pro Function ensures that every word can be heard clearly. This way, you won’t miss out on the conversations between your favourite characters even if they’re whispering.

On the other hand, the Neo QLED 4K (price starts from RM8,299) is a less expensive screen inspired by the Neo QLED 8K. It comes in a wide range of sizes, from 55 inches to 98 inches.

It’s powered by the NQ4 AI Gen2 Processor which delivers 4K resolution with enhanced viewing experience through Samsung’s Real Depth Enhancer Pro and Quantum Matrix Technology. Combined, you’ll find better visual contrasts and a new standard (validated by Pantone) in colour accuracy. 

The tech company also introduced its Glare-Free OLED (price starts from RM15,999) that eliminates unnecessary reflection while preserving deep blacks and clear images. This would suit those who don’t like to watch TV in the dark.

Optimising tech to elevate home sound systems

Visuals aside, the tech giant unveiled the all-new Music Frame (RM1,999) that’s inspired by another Samsung product called The Frame.

Much like its muse, the Music Frame is designed to look like a slim picture frame but has additional value-added features. You can use it to showcase personal photos or artworks set to audio. This is further enhanced by smart features like a built-in voice assistant. 

Using Wi-Fi and Bluetooth, you’re able to stream music from your mobile device. A total of five devices can be connected to the Music Frame simultaneously. Its compact size is also quite deceiving as it’s able to deliver a rather powerful audio experience of 2.0ch and is supported by Dolby Atmos. 

According to its press release, Samsung has spent over a decade investing into the build of intelligent features into its visual display products.

Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd, shared, “Our 2024 screen line-up comes with on-device AI and intelligent integration across devices, allowing you to upscale your experience. With the latest Neo QLED 8K, Neo QLED 4K, and OLED TVs, we are bringing the future of AI power to life, for every Malaysian, in the comfort of their homes.” 

There’s an ongoing promotion from May 3, 2024 to June 30, 2024 in conjunction with this new launch. Customers who purchase these products are entitled to participate in its running contest, where you can stand the chance to win gifts like Samsung’s Galaxy S24. 

Seeing as how AI continues to be a hot topic, it’s interesting to see how other tech giants in the market will follow suit in offering similar products.

Featured Image Credit: Vulcan Post