See AB InBev’s new ad celebrating its workers as it deals with continued Bud Light fallout

“This new campaign celebrates the people that bring our beer to life—from American farmers to those in our breweries, to delivery drivers, servers, and store clerks. The beer industry is made great by the amazing people that work hard every day, in every community,” Brendan Whitworth, the company’s U.S, CEO, said in a statement. “Our commitment to our amazing network has never wavered—it has only grown stronger. We are looking forward, and it’s time to recognize and salute the people behind the scenes that drive our industry forward. Because to put it simply, that’s who we are.”

More than 140  employees and partners contributed to the making of the “We Make the Beer” ad, which showcases local communities such as St. Louis, Houston, Parma, Idaho and Jonesboro, Arkansas.

The ad comes from  Anomaly, which also works on Bud Light marketing.

AB InBev operates more than 120 facilities across the U.S., including 12 breweries, 17 agricultural facilities, and 19 craft partner breweries. In addition to the brewer’s more than 18,000 employees, its independent distributors employ an additional 47,000 people. 

“As Anheuser-Busch’s hometown wholesaler, we are proud to do our part to strengthen our community by providing jobs, donating to hundreds of local charities, and distributing high-quality products for consumers to enjoy,” David Stokes, president and CEO, Grey Eagle Distributors, said in a press release. “The heart of this organization is the people who brew and sell our beer. It’s an entire network, united by one mission – to make, deliver, and sell the beer you love, together.”