See Justin Bieber’s new ‘Biebs Brew’ ad for Tim Hortons
The chain tries to keep its Bieber momentum going with marketing for new cold brew.
Kass
Tim Hortons today revealed an ad for its latest collaboration with Justin Bieber for a line of coffee called “Biebs Brew.”
The French vanilla-flavored cold brew goes on sale starting June 6 in Tim Hortons locations across the U.S. and Canada. The “Biebs Brew” launch marks Bieber’s second collaboration with Tim Hortons, following “Timbiebs,” a limited-edition line of the restaurant’s donut hole treats, Timbits. Timbiebs first dropped in late November and will return for a limited time, according to Tim Hortons.
Tim Hortons executives have praised the prior Bieber collab as giving the chain a major sales boost, with Jose Cil, the CEO of brand owner Restaurant Brands International, going so far as calling himself a "Belieber" during an earnings conference call.
