See Justin Bieber’s new ‘Biebs Brew’ ad for Tim Hortons

The chain tries to keep its Bieber momentum going with marketing for new cold brew.

Kass Kass
Jun 1, 2022 - 21:02
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See Justin Bieber’s new ‘Biebs Brew’ ad for Tim Hortons

Tim Hortons today revealed an ad for its latest collaboration with Justin Bieber for a line of coffee called “Biebs Brew.”

The French vanilla-flavored cold brew goes on sale starting June 6 in Tim Hortons locations across the U.S. and Canada. The “Biebs Brew” launch marks Bieber’s second collaboration with Tim Hortons, following “Timbiebs,” a limited-edition line of the restaurant’s donut hole treats, Timbits. Timbiebs first dropped in late November and will return for a limited time, according to Tim Hortons. 

Tim Hortons executives have praised the prior Bieber collab as giving the chain a major sales boost, with Jose Cil, the CEO of brand owner Restaurant Brands International, going so far as calling himself a "Belieber" during an earnings conference call.