SEO For Roofers: 6-Step Guide to Attract More Leads

Your prospects are searching for roofers on Google right now.

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else.

Why?

Because they’ll be able to find other roofing companies. But not you.

Search engine optimization (SEO) can fix this.

SEO has the power to rank your business on top of the search results. Meaning potential customers will see you first, instead of your competitors.

Take Washington-based Home Care Contractors as an example.

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services.

In addition to keyword rankings, the company received more leads and calls from potential clients.

This is just one example of the countless ways that the right SEO strategies have helped businesses grow.

In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers.

How to Start Doing SEO for Your Roofing Business

Follow these steps to start doing SEO for your roofing business and grow your online presence:

Step 1: Optimize for Local Visibility

You want people who are physically near you to discover your services and choose to hire you over the competition.

Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). This contains the top three companies that appear in a location-based search.

So how does a roofing business show up in the Map Pack?

First, claim and optimize your