Seo

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The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

The Great Decoupling (or Why Your Clicks Are Down and Impressions...

The roll-out of AI Overviews now creates two opportunities for top-ranking content...

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Ask An SEO: How AI Is Changing Affiliate Strategies via @sejournal, @rollerblader

Ask An SEO: How AI Is Changing Affiliate Strategies via...

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies...

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The New Normal via @sejournal, @Kevin_Indig

The New Normal via @sejournal, @Kevin_Indig

Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference...

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Websites Using AI Content Grow 5% Faster [+ New Research Report]

Websites Using AI Content Grow 5% Faster [+ New Research...

In this article, we’re looking at the performance of AI content. Does it rank? Does...

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80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

80% of Our AI Search Traffic Goes to Our Homepage, Product...

To answer this question, I looked at the referral traffic from AI Search using Ahrefs...

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Content Marketing Analytics, Without the Fluff

Content Marketing Analytics, Without the Fluff

But marketers have learned something important along the way: don’t try to measure...

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Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

Does AI Search Traffic Convert Better Than Traditional...

The terminology in this industry is evolving. I’m defining AI search as search that...

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Recipe Intent Keywords Are Triggering Google AI Overviews via @sejournal, @martinibuster

Recipe Intent Keywords Are Triggering Google AI Overviews...

Google AI Overviews is surfacing AI-generated search results for queries with recipe...

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OpenAI Rolls Out Update To ChatGPT Search via @sejournal, @martinibuster

OpenAI Rolls Out Update To ChatGPT Search via @sejournal,...

OpenAI quietly updated ChatGPT search to improve its ability to understand user...

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How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan

How To Weed Out Less Qualified Audiences From Your PPC...

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen...