Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

JimMin JimMin
Jul 25, 2022 - 21:03
0 10
Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

by Arvind Hickman

Getty ImagesReport found that active and passive attention are important on social media (Photo: Getty Images)

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