Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture?

With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for award' campaigns.

Astrong Astrong
May 18, 2023 - 21:04
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Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture?

With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for award' campaigns.

by Ben Bold

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